Welcome to the Finger Lakes! Our theme song:


In a town this size, there's no place to hide
Everywhere you go, you meet someone you know...
In a smokey bar, in the backseat of your car
In your own little house, someone's sure to find you out
What you do and what you think
What you eat and what you drink...

(Kieran Kane)

Thursday, January 6, 2011

Are you selling online?


Holiday retail sales figures reported by MasterCard indicate online shopping growing significantly faster than brick and mortar.  From Direct Marketing News:
December 2010 e-commerce sales increased 17.6% compared to the previous December, representing one of the strongest growth rates seen last year, said Mike Berry, director of industry research at MasterCard SpendingPulse.
Online shopping surged late in the holiday shopping season, with strong sales across categories, according to the organization. A few retail sectors showed slight weaknesses, mostly due to discounts. Electronics, where sales volume increased 1.2%, saw strong unit sales offset by falling prices for big-ticket items such as TVs and laptops.
Meanwhile, apparel sales were up 10.9% and luxury sales increased 8.5% compared to the previous December, according to SpendingPulse. Yet even in those sectors, online sales increased faster than offline. Online electronics sales rose 14% despite price deflation, while Web-based apparel sales were up 28.8%, year-over-year.
Many Finger Lakes retailers still don't have any web presence at all, let alone a growing e-commerce revenue stream. There will never be a better time to get your business online.  We can help.

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