|Do our eyes deceive us?|
We acquired this convenient thirty-pack of refreshing Genesee Cream Ale, not in 1978, but earlier today! Either our local retailer was not rotating his stock in a timely manner, or Upstate's leading brewery had rolled out a very retro look. It turns out our purchase is indeed fresh.
According to Janine Schoos, brand manager for the Genesee Family of Beers, Genesee Cream Ale is experiencing a resurgence. The beer is taking off in cities like Brooklyn, Atlanta and Seattle. Better availability, along with growing interest in beers with heritage, have helped Genesee Cream Ale gain relevance among consumers.
The new packaging mirrors a move made last year with Genesee Beer. “The response to Genesee Beer’s vintage packaging, along with the release of a collection of heritage beers, has been overwhelmingly positive,” said Schoos. “We’re getting back to our roots and reintroducing the packaging that people knew and loved. And beer drinkers are responding – Genesee is rapidly growing.
Much as we admired GCA's gorgeous "new" logo, we always loved the simplicity of the former, and now current, look. And we can't help but be pleased to learn that the swells in Brooklyn, Atlanta and Seattle are catching up with us.
|Back to the future|